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3-Phase Marketing Strategy
The Compass 3-Phase Marketing Strategy: Sell Faster, Smarter, and for More
Unlike traditional real estate companies that immediately list your home on the MLS, our team at Compass takes a strategic, three-phase approach to maximize your property’s exposure and drive stronger results. By launching your listing in stages, we generate 17 times more direct inquiries, increase open house traffic by 16%, and improve search rankings—all leading to a faster sale with better offers.
Phase 1: Private Exclusive
Before your home hits the market, we showcase it privately to an exclusive network of high-intent buyers. This phase allows us to generate early demand, test pricing, and gather valuable insights—all while maintaining privacy and attracting competitive offers.
Phase 2: Compass Coming Soon
In this stage, we create pre-market buzz and increase direct inquiries before the official listing goes live. By controlling the timing, we ensure higher engagement, better market positioning, and a faster path to an accepted offer.
Phase 3: Live on MLS
Armed with data-driven feedback from the first two phases, we launch your home on the MLS with maximum visibility and momentum. By the time your listing reaches the full market, we’ve already built demand, leading to a more competitive selling environment.
This proven strategy cuts down the time to an accepted offer by 16%—helping you sell smarter and more efficiently while getting the best possible outcome for your home.
Sell Smarter with Compass: Maximize Your Home’s Value & Exposure
Don’t settle for a one-and-done listing! Our exclusive 3-Phase Marketing Strategy is designed to get you more inquiries, more buyers, and better offers—faster. Ready to see how this approach can work for you?
Schedule a free, no-obligation consultation today and discover how we can help you sell your home with less time on the market and more money in your pocket.
The Compass Solution
Compass Private Exclusives
Compass Private Exclusives
Compass Private Exclusives
This phase allows us to signal to over 1 million buyers that your listing is coming soon, all while we work together to prepare your home for showings. Unlike traditional brokerages that miss out on this critical lead generation opportunity during the preparation stage, we maximize exposure. Best of all, you’re in control—there’s no obli
This phase allows us to signal to over 1 million buyers that your listing is coming soon, all while we work together to prepare your home for showings. Unlike traditional brokerages that miss out on this critical lead generation opportunity during the preparation stage, we maximize exposure. Best of all, you’re in control—there’s no obligation to accept offers or show the property during this phase. If privacy and discretion is your top priority your listing can stay in this phase.
Compass Coming Soon
Compass Private Exclusives
Compass Private Exclusives
The Coming Soon phase is a pivotal step that allows us to broaden your reach publicly and control the marketing details before it is listed on the MLS where negative insights attack. During this exclusive window, buyers who inquire receive the most accurate and helpful information directly from someone fully dedicated to your best interests and the success of your listing.
Go Live on All Platforms
Compass Private Exclusives
Go Live on All Platforms
Pre-marketing efforts from Phase 1 and 2 allows us to work for you well ahead of traditional timelines. Armed with insights and feedback from agents and buyers, we strategically launch your home to the public market. By this stage, we’ll have refined pricing, addressed any concerns, and optimized the presentation of your property. This e
Pre-marketing efforts from Phase 1 and 2 allows us to work for you well ahead of traditional timelines. Armed with insights and feedback from agents and buyers, we strategically launch your home to the public market. By this stage, we’ll have refined pricing, addressed any concerns, and optimized the presentation of your property. This ensures we enter the market with maximum demand and confidence to achieve the best outcome for you.